Google Ads vs. Facebook Ads: Which Is Best for Your Business?

When it comes to digital advertising, there are two main heavyweights that you need to consider: Google Ads and Facebook Ads. Both of these options offer a wealth of benefits for businesses, but which one is best for your business? Let’s break down the pros and cons of each option so you can make an informed decision.

Google Ads Pros & Cons

Google Ads are the most widely used form of online advertising. They appear on search engine results pages (SERPs) when people search for words or phrases related to your business. This means that when someone searches a keyword that you have targeted, an ad will appear next to the organic search result. This increases visibility and can lead to more conversions (i.e., customers).

One major benefit of using Google Ads is that they are incredibly targeted – you can target specific keywords, locations, demographics, etc., ensuring that your ad reaches the right people at the right time.

The downside? Even though you only pay when people click on your ads, Google Ads can be expensive, especially if you’re targeting competitive keywords with high search volumes.

Facebook Ads Pros & Cons

Facebook Ads offer a unique way to reach potential customers on the world’s largest social media platform. Unlike Google Ads, Facebook Ads don’t rely solely on keyword-based targeting; instead, they allow businesses to target users based on their interests and demographics such as age, location, gender, etc.

Additionally, Facebook offers retargeting capabilities; this means that you can target people who have already visited your website or interacted with your brand in some way.

The downside to Facebook Ads is that they tend to be less effective than Google Ads when it comes to driving sales and conversions. Many business owners complain about the quality of leads on Facebook.

With Google Ads, you’re targeting people who are interested in and actively searching for what you have to offer. This means the leads are already somewhat warm when they engage with your ads and visit your website.

By contrast, Facebook is more interruptive. The leads you generate through social media are not necessarily looking for you when they’re shown one of your ads. Instead, you’re interrupting their scrolling experience with a Sponsored Post. Since these leads are cold, getting them to engage and convert is often much more difficult.

When deciding between Google Ads vs Facebook ads for your business’s digital marketing strategy, it really comes down to what works best for you and your goals. If you want highly targeted traffic that will result in more high-quality conversions, then Google is probably the better option. But, if you want more brand recognition at a lower cost, and have the systems in place to proactively nurture your leads, then Facebook may be a better choice.

Ultimately though, both platforms offer great opportunities for businesses—which one you choose should depend on what kind of results you’re looking for from your digital marketing efforts.

At Fleek Consulting, we take a multichannel advertising approach that combines both Google and Facebook ads – to maximize your brand visibility and increase leads and conversions across multiple platforms. Moreover, our end-to-end marketing platform helps to boost lead quality on every platform by offering a done-for-you lead nurturing automation system.

Schedule a call with our team to learn more.