Why Do Facebook Leads Suck? How to Improve Lead Quality From Social Media Advertising

Have you ever asked yourself why Facebook leads suck? You’re not alone. Many business owners struggle with low-quality leads from their social media advertising efforts. It can be frustrating and disheartening when you put in the time and money, only to end up with a list of leads who are unqualified or just plain uninterested in what your business has to offer.

But all hope is not lost! With the right strategies, you can improve the quality of leads from your social media advertising campaigns.

Why Do Facebook Leads Suck?

The main problem with leads generated through Facebook is that the ads are often too broad. When creating an ad campaign on Facebook, many marketers make the mistake of targeting people who are simply interested in their product or service rather than those who are actually likely to purchase it. This means that the leads they get don’t have much buying intent, which makes them far less valuable for businesses.

Quality Over Quantity

When it comes to generating high-quality leads, it’s important to focus on quality over quantity. Try to create an audience that is highly targeted and tailored specifically for your services or products. This will help ensure that you are reaching out to people who are actually interested in what you have to offer.

For example, if you run a photography business, target people who have recently expressed interest in photography by liking related pages or searching for certain keywords related to photography. Doing this will help ensure that the people who see your ads are more likely to be interested in your products and services.

Ad Creative & Copywriting

Your ad creative and copywriting should be tailored specifically for your audience’s interests in order to generate high-quality leads. Use visuals that grab attention and copy that describes how your product or service can help solve a problem they may have.

Your content should also include a clear call-to-action (CTA), such as “Sign Up” or “Learn More” so that people know exactly what action they need to take if they want more information or want to take advantage of your offer.

Landing Page Conversion Optimization

Another common issue with social media advertising is that many businesses don’t take the time to develop an effective landing page for their ads. Without an optimized landing page, leads are unlikely to convert into customers because there isn’t enough information available about the product or service being advertised.

Poorly designed landing pages also make it difficult for visitors to find the information they need or submit contact forms quickly and easily. With clear calls-to-action, visitors may not know how to get in touch with a business or hand over their contact information.

The Importance of Lead Follow-Up

Contrary to popular belief, simply running ads on Facebook or other social platforms will not guarantee conversions. It takes an average of 7 to 9 touch-points before a potential customer decides to contact you about your product or service. (That’s before they even decide to make a purchase!) This means it’s important to have follow-up plans in place for leads generated from your social media campaigns.

One way to ensure leads are properly nurtured through the conversion funnel is to create automated email and text message sequences that introduce people to your business and provide them with more information about what you offer. These sequences may also include incentives such as discounts, contests, or free trials — all of which can help encourage leads to become paying customers.

By taking the time to optimize your ads and landing pages and follow up with leads, you can drastically improve the quality of conversions generated from your social media advertising efforts. With these strategies in place, you’ll be able to maximize the return on investment of your ad spend and turn more clicks into clients.

Audience Optimization & Retargeting

Finally, audience optimization and retargeting can also help improve lead quality from social media advertising campaigns by allowing you to reach those individuals who showed some level of interest but did not convert on the first try.

Through retargeting campaigns, these individuals will be shown ads reminding them of why they were interested in what you had to offer — increasing their chances of eventually converting into paying customers.

In conclusion, while Facebook leads may sometimes feel like they suck, there are ways businesses can optimize their campaigns so they don’t have to.

By focusing on quality over quantity when creating ad audiences, tailoring ad creative and copy specifically for potential customers’ interests, and utilizing audience optimization, lead nurturing, and retargeting techniques, businesses can improve lead quality from their social media advertising efforts—resulting in better ROI overall.

Interested in learning more about our social media advertising services? Schedule a strategy call today!