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Here’s what we’ve found:
- Competitors and curious cats account for most of the clicks on poorly managed campaigns.
- AdWords Express users end up paying for mostly irrelevant searches. Though it's more time-consuming to set up and manage, the Regular AdWords platform provides a much better ROI and is, therefore, a much better choice, in our expert opinion.
- You probably don’t want someone at Google to set up your ads for you. They want to squeeze as much money out of you as they can.
- As competition picks up, and more businesses hop on the AdWords train, the cost per click will continue to rise for many keywords. That's why you should jump on that train before it leaves the station. And why you need a pro (ahem ... that's us!) who knows how to manage your budget well— by minimizing costs and maximizing results through careful keyword selection.