Here’s the skinny on PPC from our POV:
Our entire digital marketing strategy hinges on one question:
Do you need customers NOW or customers LATER?
If you answered ‘both’, then you’ve come to the right place. 🙂
PPC is a great short-term solution for businesses that are looking to get more customers in the door right away.
Think of it this way:
SEO is a lot like investing in real estate, where websites are your online properties. You can buy (and even build) them cheaply, and if you do it right, they’ll be worth stacks of cash way down the line.
PPC is more like renting. In addition to the long-term benefits, it works well to get you a return on your investment quickly. In fact, we’ve generated leads in as little as 24 hours after starting a pay-per-click campaign.
BUT, (yeah, you knew that was coming, didn’t ya’?) if you don’t know what you’re doing, you could end up wasting racks-on-racks of money.
Here’s what we’ve found:
1. Competitors and curious cats account for most of the clicks on poorly managed campaigns.
2. AdWords Express users end up paying for mostly irrelevant searches. Though it’s more time-consuming to set up and manage, the Regular AdWords platform provides a much better ROI and is, therefore, a much better choice, in our expert opinion.
3. You probably don’t want someone at Google to set up your ads for you. They want to squeeze as much money out of you as they can.
4. As competition picks up, and more businesses hop on the AdWords train, the cost per click will continue to rise for many keywords. That’s why you should jump on that train before it leaves the station. And why you need a pro (ahem … that’s us!) who knows how to manage your budget well— by minimizing costs and maximizing results through careful keyword selection.
Yes, you can have your cake and eat it too!
Alongside PPC, we enjoy implementing SEO to march our clients straight to the top of Google’s organic search results as well.
But we know it takes time for SEO to sink in—even with a solid strategy. Our PPC management services can keep you afloat in the meantime (see what I did there?), and we can help you do it on the cheap.
Click the button below—don’t worry, it’s free—and fill out the form to request a digital strategy audit. We’ll let you know if PPC is a good short-term solution for your business, and give you a few more golden nuggets of wisdom while we’re at it. 😉
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