Email Marketing

#YOLO. (You Only Live Once.) Build your audience.

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Growing a business is all about developing relationships.

Smart biz owners know that, and our email marketing services will help you do it.

It’s not only important to get in front of your ideal clients. Your future success hinges on your ability to stay on their radar long after you’ve made the initial sale. A good email newsletter will fulfill that purpose as long as it has some—if not all—of the following components.

4 Key Components of a Good Email Newsletter:

Newsworthy Content

What’s your company been up to this month? Got any new products or services to announce? Give your audience the 411 on your latest happenings.

Tips & Helpful Advice

Don’t just talk about yourself. Provide value. For example, if you’re a local carpet cleaner, you could offer DIY carpet cleaning tips. Be authoritative, and your customers will see you as a thought leader in your market.

A Clear, Incentivized Call to Action

Incite your readers to do something. Here’s an example: “Give us a call today to receive a 25% discount when you schedule your next service in the month of June!”

A Compelling Subject Line

Bob’s a very busy man. He prob’ly gets hundreds of emails every day. Why should he open yours? Think about what will compel readers to open your emails before you craft your subject line. 

Your Inbound Marketing Strategy

An email newsletter strategy isn’t the only tool you should have in your arsenal. While newsletters are great for boosting client retention and keeping your existing audience hooked, as Charlotte marketing experts, we also recommend using automated email drip campaigns to build your audience and lead potential customers through your sales pipeline.

Your inbound marketing strategy starts with a lead magnet. Something that people will gladly give you their name and email address for. Once you have an audience, you can continue to “wow” them with awesome content, build relationships, and close more sales.

Did you know that it takes a minimum of 8 to 12 touches before a potential customer even decides if they want to communicate back with you? That sounds like a lot of work. But a well-crafted email campaign can help by automating some of the process and prequalifying your leads so that you don’t waste time manually following up with people who aren’t really that interested in your products or services.

Not sure where to start? We’ve worked with a variety of CRM (Customer Relationship Management) tools and email marketing software platforms. We’re pretty confident that we can help you find the right solution to help you grow your business.