Here’s the skinny on PPC from our POV:
We actually don’t recommend it as a long-term solution for any of our clients. Why?
SEO is a lot like investing in real estate, where websites are your online properties. You can buy (and even build) them cheaply, and if you do it right, they’ll be worth stacks of cash way down the line.
PPC is more like renting. There’s no long-term ROI, and if you don’t know what you’re doing, you could end up wasting racks-on-racks of money.
Here’s what we’ve found:
1. Competitors and curious cats account for most of the clicks.
2. AdWords Express users end up paying for mostly irrelevant searches.
3. You probably don’t want someone at Google to set up your ads for you either. They want to squeeze as much money out of you as they can.
4. As competition picks up, so does your cost per click, as more local businesses hop on the AdWords train.
And trust us: that train’ll take you out faster than the trash.
We much prefer marching our clients straight up to the top of Google’s organic search results instead.
“So if you hate PPC advertising so much, why do you have an entire page on your website dedicated to the service?”
Truth be told, we know it takes time for SEO to sink in—even with a solid strategy. Our PPC management services can keep you afloat in the meantime (see what I did there?), and we can help you do it on the cheap.
Click the button below—don’t worry, it’s free—and fill out the form to request a digital strategy consultation. We’ll let you know if PPC is a good interim solution for your business, and give you a few more golden nuggets of wisdom while we’re at it. 😉
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