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A Threefold SEO Strategy For Local Businesses

Happy New Year from Fleek Consulting! We are declaring 2017 to be “The Year of the Hustle,” as we seek to become the best internet marketing agency in Charlotte NC.

If you’re a local business owner who’s also looking to grow, it’s a great time to start thinking about your SEO strategy. With more and more searches for local products and services happening online (especially on mobile devices), you simply can’t afford to take advantage of the opportunity to improve your online presence and soak up as many of those searches as you can.

When it comes to local SEO, there are 3 essential components to beef up in order to get your local business website ranking at the top of the search engines.

Content

SEO professionals have been using the phrase “Content is king,” for at least a decade now, and that’s because it’s true. Create good content that’s both engaging to consumers and easily read by search engines. A lot of companies will miss the boat on this and either do one or the other. They’ll create content that’s unnaturally stuffed with keywords in order to get seen by search engines, but when consumers visit their website, it’s hard to read. Or, they’ll create content strictly for the consumer and negate the important function of search engines in ranking that content so it actually gets seen by the people they aim to target.

If you want to attract your ideal customer, you need to create plenty of good, engaging content in the form of written pages, blog posts and videos. According to a local Spartanburg web design company, “Google’s main focus is to provide the consumer with the most relevant and comprehensive information it possibly can for the keywords entered in the search bar.” Think about what keywords your customers will use to search for you, and sprinkle them throughout your content in a natural way. This allows search engines to find you and push your website to the top of the search results for those specific keywords.

Citations

A local citation (also called an online business listing) is analogous to a phone book listing for the Internet. It consists of your name, address, and phone number (abbr. NAP) placed on various online directories all over the web. Examples of local citation sites include:

It is free to list your business in these directories, but doing so can be very time-consuming. As a business owner, your focus is (and should be) providing quality products and services to your customers, which is why we recommend hiring a local marketing company (ahem … that’s us!) to create and manage your online business listings.

Backlinks

A backlink is a link to your website from another website. In the eyes of Google, Bing, Yahoo and other search engines, backlinks are like votes. When another website links to you, they’re essentially voting for you or recommending you as the most relevant, highly authoritative website on a specific topic. By linking to you, they’re directing their website visitors to you for more information on your niche.

Getting backlinks can be tricky, and there are lots of ways to do it. Not only that; all backlinks are not created equal. Lots of backlinks from low-quality, spammy directory sites are not good and can actually get your website de-indexed by Google. On the other hand, lots of backlinks from very high-quality sites can signal to search engines that you’re aggressively building links, and that’s not good either.

The best backlink profile looks natural, containing links from a variety of sites that range from low to high-quality. It also uses a variety of keyword anchor text and naked URL links:

Building backlinks also takes time, which you as a business owner probably don’t have, since your focus should be on providing quality products and services to your customers. Therefore, we also recommend leaving this part of the process up to the professionals.

As experienced SEO experts in Charlotte NC, we understand how to utilize the above threefold formula to help your business get more targeted leads in the form of more website visitors and more phone calls. To learn more about what we do, click here to request a FREE digital strategy consultation. We’ll do a brief analysis of your current online presence and send a short video of our findings straight to your inbox!

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